2D Animation for US-based Visual Marketing Platform

Outsource2india's Animation Services Helped a US Based Client by Providing High Quality 2D Animation in Just 48 Hours

The Client

The client specializes in converting consumer-generated content into valuable brand assets as a commercial and marketing platform in the United States. They needed a partner who could assist with an urgent project. This involved -

• 2D animation for advertising and branding purposes.
• Cost effective and high quality services within a very tight time frame of just 48 hours.
• Ability to show previous work and outline the approach that would be taken to the project from the outset.

Project Challenges

Because of the short turnaround time provided by the client, there were challenges in approaching this project. They included -

• The project needed to be completed in just 48 hours from start to finish.
• The initial files were in PSD format, but successive files were JPEG and therefore required additional time to create animation with.
• Turnaround time was squeezed from the start of the project and made the initial deadline harder to meet.

The Solution

To ensure a successful project and to provide the highest quality for the client, the following was performed by the Outsource2india team -

• A small number of trial projects were undertaken by the O2I team to ensure we could meet the needs of the client. This allowed the team to effectively gauge the time needed to complete the project.
• Three dedicated resources were assigned to the project to work on it exclusively.
• The client provided the file and script for the animation immediately upon start.
• With these materials, the O2I team created a storyboard based on the script and then sequenced the scenes.
• Using Adobe After Effects the team created stellar 2D animations for the client's campaigns.
• The QA team thoroughly reviewed the project to ensure the most accurate and effective completion of the project from start to finish.

The Results

Despite the early slow down due to the format of the delivered files, the O2I team was able to complete and deliver the project to the client in just 48 hours with an accuracy level of 98%. The client was highly satisfied and assigned 20 additional projects to the team, becoming a long term billing client as a result.

To learn more about Outsource2india and our full range of 2D animation services, contact us today and ask to speak with a representative.